Makoto Kern

UX. Enterprise Design. Mobile.

About Me

"That's Tron, he fights for the users."



Makoto Kern, UX Consultant | IIIMPACT, Inc.

User experience, Usability Strategy, Web, Mobile, Enterprise, Oil/Gas, Financial Software App UX Designer in Dallas, Texas | Linkedin Group Founder – LeanUX

I’m the UX Principal and founder of IIIMPACT, Inc. which is a boutique digital UX agency (started in Chicago for 10 years and now in Austin). I have a passion for helping companies integrate the latest UX processes and methodologies to create wonderful products and customer experiences. My team are experts in Visual Design, User Experience and Front End Development.  I have been working professionally for over 10 years in the User Experience (UX) and Information Architecture (IA) fields.  I focus on creating better experiences for the web, mobile and software applications and my wide variety of experience allows me to excel at this profession. I’ve worked in many industries: from Network Security, eCommmerce, Enterprise Software, Insurance, Financial Tech, Healthcare, Manufacturing, Crowdsourcing and SmartTV, Start-ups.

My company is based out of Austin, Texas and has clients in Chicago, New York, Miami, and Texas.  It’s my passion to learn how to bring User Experience Design Strategy, process, and technology innovation into companies that are in need of improving their product User Experience (UX), Information architecture (IA), user engagement… and ultimately increasing their bottom line.

I absolutely enjoy what I do and hope to continue being a UX advocate to industry leaders.  I have a wide variety of experience and background and feel this is one of my strongest assets. This allows me to think of solutions from many different angles, while understanding business and development goals and being an advocate for the user. I have a passion for learning about new emerging technologies, methods and research and how to integrate these into new and existing products to improve the user experience (UX).

If you have an inquiry regarding a new project, opportunity, need to redesign old legacy software applications…or just want to talk shop or just say hello, contact me or call @ 877.388.2121 Ext # 1.

IIIMPACT, Inc is a small, Lean UX agency with big experience! We create User-centered, SEO-optimized, professional websites, mobile and tablet apps for start-ups to Fortune 500 companies. We also are focused on redesigning legacy enterprise and consumer applications, research, strategy, design, and front-end development (HTML/CSS/JS) of consumer, B2B, and enterprise applications for all platforms.

We have produced amazing UX-centered interactive products for startups and some of the world’s biggest companies. Contact to get in touch with our team and to discuss how we can help improve your product’s experience, interface, usability and front-end and backend development needs.

We also have staff augmentation for development firms, other creative digital agencies or internal corporate UX / UI / FED teams. If you need extra help for these types of digital projects and UX/IA strategy, please contact us as well.




My resume

UX Principle of IIIMPACT, Inc. User Interface Experience Design | Startup Lean UX Design | Multi-Channel eCommerce | Web | Kiosk | Mobile | HMI | Oil/Gas Software | SEO | Product Innovation | Data Visualization | Financial Software Design | Enterprise Software application redesign | UX Development Strategy

work experience

2004 - Present

UX Principle

2004 - Present

IIIMPACT, Inc International

UX Principle and Founder of IIIMPACT, Inc. which is a boutique digital UX agency (started in Chicago and now in Austin). I have a passion for learning about new technology, innovation and integrating the latest UX processes and methodologies to create wonderful products and customer experiences. My team are experts in Visual Design, User Experience and Front End Development.  I'm also the Group Founder for the Linkedin LeanUX group (+2000 members). IIIMPACT recent clients include: eCommerce, Business & Enterprise software companies in several industries: Oil & Gas, FinTech, Universities (UoTexas, UoChicago, Northwestern), Insurance, Retail, Start-ups and Mobile apps. I help companies continuously improve the UX of their applications and integrate User-centered design processes/strategy for software development teams. This includes everything from Lean Usability testing (remote and in-person), wireframes and responsive prototyping, visual design, to front end development.  

2013 - Present

Mobile User Experience (UX) Application Designer

2013 - Present

Humana Chicago IL

  • Create great experiences across Humana's Android/iOS Mobile Application and Responsive Web products in an Agile environment.
  • UX Lead for Members and engaging Loyalty and Health Programs this includes Humana's Mobile apps to their Responsive Website Design.
  • Collaborated with Humana's Innovation team from brainstorming sessions to rapid prototyping/usability testing ideas for new product ideas.
  • Employ multi-channel, UX and Human Factor principles from several fields including psychology, engineering, anthropology, informatics and more to assure quality human - computer interactions

2014 - Present

Freelance User Experience (UX) Web & Mobile Designer

2014 - Present

Moving Interactive New York

  • Creation of UX Wireframes and Photoshop Design Comps for Avis and Budget car rental mobile apps - iPhone, Android and Windows apps
  • Created UX wireframes and Photoshop design comps for Android and iPad education app

2011 – 2013

Sr. Info Architect / UX eCommerce Consultant

December 2011 – July 2013

Walgreens Chicago, IL

  • Responsible for developing the best user experience and information architecture for web, mobile, kiosk and cross-channel UX for,,, and other eCommerce initiatives.
  • Create site maps, flows, wireframes/prototypes (Axure), and design specification, analyze usability test results, and develop user experience design specs based on consumer data, usability testing and web analytics (Omniture).
  • Work with Business Analysts in the development of use cases required to document the business rules & expected online customer behaviors and identify areas of difficulty in the customer experience.

2009 - 2010

Web Usability / User Experience Consultant

March 2009 - March 2010

Hewitt Chicago, IL

  • Identify/define the usability objectives of new web and mobile applications for large-scale intranet site used at top Fortune 500 companies.
  • Facilitated rapid usability test sessions, Heuristic reviews, personas, card sorts, A/B & Multivariate testing, and wireframing, utilizing knowledge of Human Factors, Usability heuristics knowledge and Web Design to improve the user experience of web applications.
  • Compile/analyze results using analytical/statistical skills to identify true issues. Developed recommendations and reported the findings to Designers, Architects and Business Stakeholders.

2009 - 2013

Web Architect/IT Consultant

July 2009 - July 2013

Bella Baby Photography Chicago, IL

  • Responsible for managing entire IT, Mobile and Web initiatives for high-traffic, successful Photography/eCommerce Start-up
  • Web and iPad Design/Programming/SEO (HTML5,CSS PHP/MySQL, jQuery/JS)
  • Usability/User Experience (eCommerce Development)
  • IT/Intranet (24/7 Dedicated Linux/Plesk Server Support/Migration/Setup, Email, NewRelic application monitor)

2011 - 2011

Senior Information Architect (IA) / UX Consultant

April 2011 - Dec 2011

Razorfish Chicago, IL

  • Created information architecture and interaction design for transactional, informational, and marketing websites, mobile and Facebook applications for Kellogg's and other Fortune 100 companies. (Visio, InDesign)
  • Worked closely with clients to translate business requirements into meaningful interactive experiences and understanding target audiences' needs, tasks, and goals and translating them into creative concepts and functional components.
  • Collaboratively developed prototypes for demonstration of concepts to clients, developing and documenting detailed user experience specifications for highly interactive interfaces.

2010 - 2011

Freelance User Experience (UX) / Information Architect (IA) Consultant

July 2010 - October 2011

Symmetri Marketing Group Chicago, IL

- Created detailed IA/UX website and mobile wireframes (Visio), UX interaction design recommendations, sitemaps, functional requirements and competitive reviews for Symmetri’s large international manufacturing and medical clients - clients include Danaher, Dentsply, Kollmorgen, Barry-Wehmiller, Valtera, and Thompson Linear. - Worked directly with the VP of Digital and their clients to present UX wireframes and recommendations.

2010 - 2011

Sr. User Experience (UX) / Information Architect (IA) Consultant

April 2010 - April 2011

Manifest Digital Chicago, IL

  • Sr. IA/UX responsibilities for leading projects that involved creating and presenting high-fidelity wireframes for both mobile apps and web (Visio, Axure).
  • Used Visio and Axure prototyping software to develop detailed interactions and facilitating user-testing for large eCommerce and Fortune 500 company websites - clients include, Northwestern University and
  • Facilitated requirements meetings, brainstorms, with client stakeholders (BAs, SMEs, and technical staff) and high-level management to architect process flows, personas, use-cases and interactions.

2010 - 2011

Freelance User Experience (UX) / Information Architect Consultant

April 2010 - October 2011

Morotola Chicago, IL

  • Created wireframes using MS Visio to architect processes, layouts and interactions of consumer website and presented to stakeholders.
  • Performed heuristic reviews, made recommendations on interactions and surveys questionnaires for while maintaining consistency, awareness of international content and driving forward new interactions and user experiences.
  • Work with design and technology teams through the experience design portion of interactive projects to define and meet project plans, goals and objectives.

2008 - 2009

User Interface (UX) Designer / Information Architect Consultant

October 2008 - Feb 2009

Trustwave Chicago, IL

  • User Interface, Experience / Information Architect Consultant - Worked with Flex programmers, Marketing, and Executive Management to improve the look, feel and usability on network security web applications.
  • Conducted User/Usability Testing, reported findings and made recommendations to Sr. Designers and management.
  • Created new User Interface Designs based on usability testing and improved user experience for security web applications in Photoshop and Fireworks.
  • Managed creative direction of off-shore graphic design team to create over 75 custom-made icons for applications.

2003 - 2008

Sr. Engineer

May 2003 - October 2008

Gendex Elmhurst, IL

  • Electrical Design Engineer for new high-tech Kavo Dental Chair line.
  • Integrated Automation systems (National Instrument GUI, PLCs, MS Access DBs) to improved manufacturing and testing of several high-tech dental product lines, by increase efficiency and updating technology throughout the facility.
  • Lead Kaizen Teams through aggressive lean techniques and initiatives throughout the manufacturing floor - 5s, Value Stream Mapping, VRKs, Standard Work-Black Belt, Kanban Systems.

2001 - 2002

Robotics/Automation Engineer III

March 2001 - March 2002

Motorola Harvard, IL

  • Programmed robotic cells to improve efficiencies within the plant.
  • Created new Human Machine Interface (HMI) programs and presented new technologies to automate and improve manual processes.

2002 - 2003

Sr. Automation Engineer

March 2002 - May 2003

Andrew Corporation Addison, IL

Designed and integrated software/hardware, automated and semi-automated solutions for factory workers to help improve the quality and efficiency of product output.

2000 - 2001

Project Engineer

March 2000 - March 2001

Omron St. Charles, IL

Managed electronic projects on multiple automotive component product lines.

Education experience


Publication – Robotica

November 2005

Implementation of a Hexapod mobile robot with a fuzzy controller

Fuzzy logic has features that are particularly attractive in light of the problems posed by autonomous robot navigation. Fuzzy logic allows us to model different types of uncertainty and imprecision. In this paper, the implementation of a hexapod mobile robot with a fuzzy controller navigating in unknown environments is presented. A robust fuzzy algorithm was created and integrated into a working hexapod robotic platform. The robot, MKIII, interprets input IR sensor data through the comparison of values in its fuzzy rule base and moves accordingly to avoid obstacles.   ROBOTICA / Volume 23 / Issue 06 / November 2005, pp 681-688 ; Copyright © 2005 Cambridge University Press


Masters of Science – Electrical Engineering / Robotics


Northern Illinois University

NIU Tae Kwon Do Team - US Nationals Qualifier 1998,1999

Activities and Societies: NIU MMA Club President - 2001 Champion Midwest Pancrase Martial Arts Tournament


Bachelor of Science – Electrical Engineering


Northern Illinois University

→ View website

"You’ve got to start with the customer experience and work backwards to the technology."

- Steve Jobs


  • Lean User Experience (UX) Strategy 100%
  • Responsive & Adaptive Design 100%
  • Information Architecture (IA) 100%
  • Usability Research & Testing 100%
  • iOS/Android/Windows Mobile App Design 100%
  • Human Computer Interaction 100%
  • Visual/Creative Design 100%
  • Front End Development 100%
  • Interaction Design 100%
  • Enterprise Application Design 100%

"Design is hard work. Striving for design excellence is even harder."

-Archie Boston

what I can provide

Owner and Consultant for a small, Lean UX company with big experience! We create User-centered, SEO-optimized, responsive websites, mobile and tablet apps for Startups, large digital agencies to Fortune 500 companies (B2B and B2C).

Lean UX

Lean UX lets you focus on the actual experience being designed, rather than deliverables. Gather feedback early and often and drive the design in short, iterative cycles to assess what works best for the business and the user.

Responsive Web Design

With responsive web design, your website becomes a fluid display of information that re-organizes and rebuilds itself according to the needs of the individual. Creating a customized and intuitive user experience and improving performance across all user-types.

Usability Testing

Using psychology, human behavior and neuroscience, to create groundbreaking user experiences that increase your sales as much as possible.

Mobile UX/UI Design

I design apps and responsive sites that are intuitive, easy-to-use and positively impact people's lives.

Visual Design

The final look and feel of a digital application—the user interface (UI). These designs are aimed to exceed user expectations by marrying a product’s interface architecture with an aesthetic and user experience (UX) that brings it to life.

Information and System Architecture

This is where research really begins to merge with design—we create workflows, wireframes, process flows and data maps to help connect the dots between a user’s input and expected output.

Rapid Prototyping

This step in the process takes us from pencil and paper to fully interactive digital prototypes. We rapidly test hypothesis gained from research with key user groups before going into production.

User Experience

At the heart of everything I do lies a great user experience. I take pride in my interfaces that I design for my clients and will try to be the advocate for the user while balancing Development and Business needs & goals.

Lean UX Process









This will be updated shortly. A large part of my recent portfolio is still under NDA, but I can discuss in private upon request.

"Your poor planning does not constitute an emergency for me"…

About 3 days ago from IIIMPACT, Inc.'s Twitter via Twitter Web Client

My Clients

I work with great brands. Close partnerships with really awesome clients allows me do world-class work and create innovative products.


"UX Design is a competitive advantage. Bring on a UX Designer from day one & the best you can afford"

UX Blog

Understanding Your App :How Task-Based Testing Can Enhance the User Experience

Posted by Arthur Moan |06 Jan 16 |

January 6, 2016

The use of mobile apps has risen sharply in recent years, and so too has their importance to many businesses and organizations. Driven by the prevalence of smart phones, tablets and mobile internet connections, recent data revealed that since 2008, 100 billion apps have been downloaded from Apple’s App Store alone.

Once an app has been successfully developed and launched, it’s sink or swim time as it enters a crowded and highly competitive market place. A recent study by Google and Ipsos found that as many as one in four downloaded apps are never used. And even when they are, poor user experience can be responsible for missed conversions, and, in the case of e-commerce apps, lost sales and revenue. Understanding and perfecting the mobile app experience is therefore essential for any…read more
By Arthur Moan

Usability lessons to Improve Self-Service

Posted by Sarah Chambers |05 Jan 16 |

Self-service sites can provide the best user experiences – giving full control to the user – or they can cause enormous frustrations. Author Sarah Chambers shows us some of the design principles that were used to make one of the top self service sites available – and how we can use those same principles to improve our work.

The post Usability lessons to Improve Self-Service appeared first on UX Booth.

Your Guide to Designing for a Mobile-First Future

Posted by Jaron Rubenstein |23 Dec 15 |

December 23, 2015

With nearly half of Google search traffic coming from mobile devices, it’s safe to say that most visitors will be accessing your site from their smartphones, tablets, etc.

Is your online presence prepared to accommodate these habits?

It needs to be, because the mobile and desktop experiences are entirely different playing fields. For pages that require heavy user interaction or are content-rich, a mobile-first design is especially crucial. However, simply designing with mobile in mind isn’t enough to deliver an outstanding user experience.

Shrinking web page content and organizing it to fit onto a mobile screen is an outdated design approach — akin to shoehorning an oversized foot into a small shoe. The content and user experience should be laid out in a mobile-first fashion, optimizing the mobile experience before scaling up to desktop. This ensures designs prioritize…read more
By Jaron Rubenstein

Let’s Get Physical:The expanding role of digital UX design in a connected world

Posted by Chad Otis |28 Dec 15 |

December 28, 2015

The way we interact with technology is quickly moving from the screens in our pockets into the physical world around us. Smart homes, autonomous cars, cloud-based healthcare, and wearables are just some of the connected products currently dominating this conversation. With a predicted 50 billion connected products in market by 2020, UX designers will need to expand their view and be more collaborative than ever as they take on the many challenges and opportunities that come with this ever-expanding definition of omnichannel.

The good news is many of the UX principles we’ve defined in designing digital products will hold true in the highly connected environments of tomorrow. The even better news is that, as UX designers, we’re inheriting a hugely expanded set of tools and challenges as we collaborate more and more with architects, automobile designers, civil engineers, city planners, industrial designers, behavioral…read more
By Chad Otis

Best of 2015

Posted by Matthew Kammerer |29 Dec 15 |

Happy New Year! As we move into 2016, we at UX Booth want to thank you, the UX community, for another great year of conversations, questions, and articles.

The post Best of 2015 appeared first on UX Booth.

The Top UX Predictions for 2016

Posted by UX Magazine Staff |30 Dec 15 |

December 30, 2015

It’s that time of year again, where we present our annual UX predictions for the coming year. Will there be an increased focus on mobile? Will experiences be more tailored to the individual user? Will the UX we’re familiar with change so dramatically that we’ll have to call it something else altogether?

Without further ado, here are some predictions for 2016 from our contributors.

Adopting UX: The Challenge of Change – Scott Plewes, Macadamian

More and more, large companies are bringing UX teams in house and seeing it as a fundamental element of their business success. UX experts are being hired, or entire consultancy firms are being acquired as a whole to shore up larger companies capabilities. This is not surprising, given the important role UX is playing in the marketplace and what Forrester is calling “the age of the customer.” Companies that were not founded…read more
By UX Magazine Staff

Design is a competitive advantage. Bring on a designer from day one & the best you can afford


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Artists themselves are not confined, but their output is.

-Robert Smithson

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"The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed."

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What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.

T. S. Eliot

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