Solving the Problem of Design with Karl Ulrich

Posted by Mohamed Amer |28 Aug 15 |

August 28, 2015

A designer’s job involves reaching a certain destination, often without being given clear direction of where to go. Many designers will confirm that this can lead them to complete a series of tasks over and over again—a process that, as a whole, can become repetitive. Following a framework for design can put designers at an advantage by shortening the length of time they spend on a project and by helping their clients to understand their role.

Because design is a fundamental part of creating a product that appeals to users, designers want to ease the life of the user in some way or offer something not already available. Design fills a gap.

This article uses a template created by Karl T. Ulrich, Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania, to organize the process of design and enable designers to consolidate ideas…read more
By Mohamed Amer