Nearly 20 years ago, Peter Morville and Lou Rosenfeld wrote a book on information architecture. Now, Peter returns and reflects upon the impact and evolution of the famous “polar bear” book.
Many people in the content industry say content strategists shouldn’t be responsible for return on investment. But content can be quantified, via dollars, influence, or reach. This week, author Jess Hutton shows us what metrics can appropriately measure content.
At Confab Central, content’s more than just the icing on the cake. This week, we’re interviewing Kristina Halvorson, founder of Brain Traffic and Confab Central about the overlap between UX and content strategy, emerging trends, and cake.
This week at UX Booth, it’s all about the content. Today, we’re interviewing Ronell Smith, a digital content strategist who will be speaking at Confab Central next month about how to bring content strategy from the high chair to the board room.